Professional Services Marketing
Years of experience working with lawyers and other professionals enable us to anticipate and respond to the special needs of professionals in a way that greatly minimizes time away from billable work. We have the knowledge needed to develop individual marketing plans, firm-wide marketing programs, internal communications with staff, para-professionals and other practice groups, and programs geared toward enhancing existing client relations or generating new clients.
Most new business comes from current business so great client, and potential client relations is imperative. We will work with your people to develop individual and departmental strategies for keeping key clients and referral sources up-to-date on important information that impacts their bottom line, positioning your team as experts. We can prepare short monthly articles for your internal newsletter or even brief presentations at team meetings to help generate cross-selling opportunities within your firm.
Where do you want to be in 5 years? What is your firm culture? How are you known in the community? Strategic planning can answer these questions and more. We can walk your leadership through the process of answering these tough questions, building firm consensus along the way, and then working out a roadmap of how to reach your goals and objectives through an implementation strategy.
Strategic Media Placement
When advertising is a component of a marketing program, strategic planning of media placement is key to controlling costs and maximizing the value of every dollar. We believe success is achieved when creative, strategic media placement is combined with on-target messaging that cuts through the “noise” of the crowded arena of advertising.
From large to small, expensive to budget, our events offer two key elements, they are on budget and on-task. Experience is the best teacher when it comes to event planning and our experiences are to your benefit. Corporate events, employee teambuilding, client dinners, retreats, product launches, tradeshows, press conferences…..we’ve done them all and done them well. No surprises, no worries and as much or as little of your involvement as you would like.
With years of professional writing experience, we can home-in on the special talents of the people of your firm. Often times, a busy professional is more likely to end up "in ink" when an article is developed for them so that billable hours interrupted are at a minimum. These pieces are a way to portray your firm's unique or cutting-edge experience. We can research and uncover the expertise of individuals in your firm by conducting professional interviews to prepare written communication pieces about areas of expertise.
Editing of Your Experts' By-Lined Articles
It is important to communicate without technical talk and in an understandable and interesting manner to potential clients. The way to reach new business is with clear communication and we can partner with you to assure that your firm's by-lined articles draw important audiences in with style.
While there is never a guarantee for receiving editorial media placement, our team has a strong track record for ideas that work to generate visibility through the press.
Collateral & Web Management
Image is communicated through the outlets of print and online media. We’ll work with you to develop effective and efficient collateral and communications media.
There is an art to helping start-up businesses (or existing businesses) develop their public personas. This includes working with business owners on basic strategic planning questions, such as “Who do we want to be?” Our implementation steps can include, initial naming/logo creation, collateral and website development, advertising and public relations planning, signage/lobby design and “first impression” management, including basic personnel training.
Informational sessions, and sometimes even actual on-camera rehearsal, is important for businesses to learn how to increase positive visibility through the press. Up-front preparation is the only way to provide the best possible opportunities for your firm to be positioned in a strong light.
Angle Development for Speaking Engagements
Articles can easily provide the foundation for enlightening speeches and we often work with professionals to re-merchandise the communication of their expertise in this manner after an article has been written. You may want to offer presentations to potential clients in the firm's boardroom, in the boardroom of important current clients as a service, or out in the community.